Every organisation now needs a social media policy to guide employees and protect the organisation. Firms should also be training their people in 'social selling' so that they can effectively use social media to build relationships and generate new business leads, while also ensuring their people adhere to the organisation's policy.
Contact firstname.lastname@example.org if you would like to learn more about our 'social selling' program.
Want to read more on social media? If you have not yet checked out HubSpot, I recommend you take a look. Here is a great summary of how the B2B sector can use key social media channels: