More than 100m global users in six days adopted the game. This is nothing short of a revolutionary phenomenon. But Pokemon Go is still a relatively simple game. The best is yet to come from the potential of augmented reality as technology improves and new gaming concepts combine with social and other digital media to truly augment reality and provide a marketer's dream. True Nirvana will come when the base of augmented reality users is extended beyond millennials.
Here is a great article by Marketing Week that explains how the game works and the opportunities for marketers. Worth a read and worth thinking about the potential for your business to lure customers in 'Pokestops', and of course in thinking about the longer term opportunities of this technology.