If you conduct market research or are simply interested in the emotional connection in the sales and marketing process, you will like this article in Marketing Week.
https://www.marketingweek.com/2016/10/12/why-emotional-reactions-are-a-key-driver-of-behaviour/
Enjoy reading.
Marco.
Grow the Top Line helps organisations and people to grow. We do this in four ways:
Coaching. We coach senior executives, business development professionals, bid teams and client teams to develop their skills and improve their performance.
Training. We design and deliver tailored learning and development programs in a range of skills including: client relationship building, bidding for new business, influence, negotiation and public speaking skills.
Facilitation. We enable strategic planning, planning and team building by designing and facilitating management retreats and workshops that generate creative thinking, engage teams and build relationships.
Assessment. We use proven assessment procedures to help our clients identify and develop their talented people.
CONTACT US
m: +44 (0)7912 120473 (Marco UK)
m: +39 348 5727 873 (Marco Italy)
marco@growthetopline.com
