Do global brands deliver?

There was a time not too long ago when clients would buy your global brand because your firm had a lot of flags on the map. The fact that your internal phone directory could find a woman in Lagos or a man in Mexico City was itself of value to a client. It may still be – but not much value and not for much longer.  Read on...!Do-global-brands-deliver/cv59/B20D6256-4F02-44C3-9B74-E61753A6CDCE