'Brand' and 'Branding' are not the same things.

Many businesses still don't get that. They frequently ask us "How do we differentiate ourselves?" but we suspect that the question, and the hoped-for (and perhaps expected) response is rather superficial. Because they're thinking of 'branding' and not 'brand'.  

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http://www.redstoneconsultants.com/#!Brand-and-branding-are-not-the-same-things/cv59/D5410F05-5119-414E-B516-0DAB1414ECF9